Business-to-Business Marketing (SAGE Advanced Marketing Series)
Type
Book
Authors
ISBN 10
1849201560
ISBN 13
9781849201568
Category
Unknown
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Publication Year
2010
Publisher
Pages
408
Tags
Description
The Second Edition of Business-to-Business Marketing offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined: Featuring updated case studies and a range of new examplesIncorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainabilityExtended coverage of Key Account ManagementOnline lecturer support including PowerPoint slides and key web linksDrawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies. - from Amzon
Number of Copies
1
